"Redesign Your Logo" by Lemon Demon.
Go here for "A Straight Reading of the PepsiCo Logo Document" by Arctone Vittata
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Redesign your logo
We know what we're doing
We are here to help you
Everything's connected
Time is of the essence
We live in the future
Color makes us hungry
Everything's connected
Redesign your logo
We know how to do it
Make the calculations
Put them into action
We will find the angle
Starting with convention
On to innovation
Everything's connected
Here we have a circle
Smooth and inoffensive
This will be the basis
For your revolution
Gravity is crucial
Geomagnetism
With some calculation
We will find your logo
DNA is crucial
We must understand it
In the human genome
We will find your logo
Everyone will see it
Every demographic
If they fail to see it
Are they even human?
Every demographic
Men 18 to 30
College educated
Women over 40
Suicidal poets
Fat midwestern fathers
Kids with diabetes
Pentecostal preachers
Mothers under 20
Interracial couples
Atheist professors
Government employees
Xenophobes and racists
Private aviators
Everyone will see it
Every demographic
Think about it this way
Guided evolution
This will be a new breed
Cutting edge but classic
Fully complimentary
Bold and self-sufficient
Symbolizing freedom
And, of course, your product
When the logo's finished
Then we will unveil it
Seven billion people
Instantly enlightened
Everyone's rebranded
All the fighting's over
Say goodbye to conflict
That design's rejected
There's no longer language
Only recognition
There's no longer country
Only corporate colors
Color makes us hungry
Hunger makes us human
Everyone can see it
Everything's connected
